“E-reader usage is growing beyond a group of early adopters, but new stats suggest that consumers are also increasingly resistant to buying an e-reader.”

The article does a good job of putting the Verso Survey results together with the latest numbers from Bowker/BISG.

eMarketer considers the Verso survey together with their own research and suggests there might be limits to the future growth of the e-reader market.

Our Survey provides a snapshot of consumer attitudes from December 2011, and over the past four surveys provides into the ways book-buyer sentiment and behavior have been shifting over the past three years.

Here’s a link to our slides from 2012 Winter Institute.

Here’s a link to our slides from 2012 Digital Book World.

Click here for links to news reports related to the latest Verso Survey of Book-Buying Behavior presented at Winter Institute and Digital Book World. Click here for a report from the survey presented at Tools of Change.

Also, check out Library Journal‘s report from Digital Book World, “A More Optimistic Unconference,” which noted “a markedly different psychology among the Big Six,” and remarked that “the all-important data to buy into a new, bigger picture [of the publishing ecosystem] is compelling.”

Here’s a link to our slides from 2012 Winter Institute.

Here’s a link to our slides from 2012 Digital Book World.

For links to news reports related to the latest Verso Survey of Book-Buying Behavior, click here.

For a final word, check out Library Journal‘s report from Digital Book World, “A More Optimistic Unconference,” which noted “a markedly different psychology among the Big Six,” and remarked that “the all-important data to buy into a new, bigger picture [of the publishing ecosystem] is compelling.”

“Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books.”

The article also details how the Survey indicates some opportunities for Independent Booksellers in the wake of the Borders shut-down.

Moby Lives mentions our Wi7 survey, and reports that they’ve been seeing hybrid all along.

Shelf Awareness reports a full roundup of our Wi7 presentation.

2012 Verso Survey news as mentioned in previous InVerso posts, includes:

• The Borders Effect—from Shelf Awareness and Bookselling This Week;
• Reader Interest in an Indie-Branded e-Reader—from Publishers Weekly.  There is a follow-up article on indie’s “taking ebooks to the next level” here.
• The Emerging Hybrid Market—from Publishers Lunch;

Our presentation at Digital Book World this Wednesday, January 25, will discuss the Survey’s implications for the publishing industry as a whole. Join us!

For those who’d like to follow along on Twitter, the hash tag  is #dbw12.

Previous news releases, include:

Shelf Awareness with the first take on the Borders Effect,

Publishers Weekly on consumer interest in an indie-branded e-reader,

and Publishers Lunch on the changing dynamics of reader format preferences.

Verso’s Jack McKeown will discuss the Survey’s full implications for independent bookstores at Wi7 on January 19 and what it means for the publishing industry as a whole will be discussed at Digital Book World on January 25.

To read the Publishers Lunch take on the survey, click here.

To read the  Shelf Awareness take, click here.

For comparison, you can look at the first annual survey (as presented at the ABA’s Day of Education at the 2010 Book Expo America) and the second annual survey (as presented at the 2011 Digital Book World conference).

“While e-reader ownership rates have increased in a dramatic fashion since our first survey in December, 2009, so too has the level of resistance. The dynamic movement highlighted in this data suggests that over time, consumers have moved out of the ‘not sure’ category in one of two directions:  a.) toward actual ownership, or a high probability of near-term ownership of a dedicated e-reader; or b.) into the ranks of resistors for whom the devices do not yet offer a compelling ‘relative advantage’ to overcome their conservatism re: printed books.”

To read about Shelf Awareness’s take on the Survey results, click here.

For comparison, you can look at the first annual survey (as presented at the ABA’s Day of Education at the 2010 Book Expo America) and the second annual survey (as presented at the 2011 Digital Book World conference).

For reference, here are links to the first survey (version presented at the ABA’s Day of Education at the 2010 Book Expo America) and the second annual survey (version presented at the 2011 Digital Book World conference).

Reason #6 in New York magazine’s “Reasons to Love New York” is our #1: “Our Marlboro Man Is a Novelist.”

This is a case study in the right billboard in the right place at the right time. Congratulations to Verso’s media team for sniffing out the opportunity, Verso’s design team for a billboard that stood tall in the Times Square glare,  and Jeffrey Eugenides for writing the novel that inspires us all.

We think this edition provides a great example of how to create the kind of print experience readers crave while also providing the connectivity they require. In publishing, as in advertising, you have to know your medium and know your audience.

Here’s a link to the New York Times article about the campaign and Verso’s role in it.

"The Marriage Plot" Times Square billboard

As an advertising agency, part of our job is to keep our clients up-to-date on late-breaking availabilities, good deals, and what’s newly possible. Sometimes it’s a homepage takeover, sometimes it’s a full page print ad, and sometimes it’s a prominent billboard.

We are big fans of Jeffrey Eugenides’ work and his latest book in particular. So we were thrilled when Farrar, Straus and Giroux gave us the go-ahead for a Times Square billboard for his amazing new novel, “The Marriage Plot.” OK, maybe a little surprised, but FSG has always been good at keeping us on our toes. Our design and production team had a blast working on the creative.

The board has been up for 24 hours and already the notices are coming in:

WSJ.com/metropolis

The Atlantic wire

The Village Voice says it’s “Crazy… and kind of cool.”

*Peter Lattman, New York Times DealBook reporter calls it “Surprising and delightful.”

AdWeek says “FSG goes big.”

Shelf Awareness calls it “Impressive and dramatic.”

Check it out for yourself. And read the book. It really is THAT good.

"The Marriage Plot" Times Square billboard