Next to Now for August 25

IS THE FUTURE OF ADVERTISING A BOT? Venture Beat details how messenger bots in services such as Facebook Messenger, Kik, and more are changing the nature of how we can advertise, bringing the promise of 1:1 customized marketing closer to fruition. While current messenger bots are fairly crude, more nuanced bots are in development: “A.I. […]

Next to Now for August 11

  Highlights of the week: New announcements from Hulu, Instagram, and Nielsen released in the high heat of summer—with changes coming to the competitive landscape of  video, social, and email marketing that are so vital to book advertising.   HULU UPS ITS EFFORTS With this announcement that Time Warner has taken a 10% stake in Hulu, the […]

Next to Now for July 28

NATIVE ADVERTISING BEST PRACTICES Smart, clever, informative native ads are one of the most exciting growth areas in advertising. Digiday walks us through the process that has brought significant improvement to Slate’s native efforts. In addition to bringing a more Slate-style voice to the content, the new native ads are more transparent about the sponsorship. This […]

Next to Now: Communication

This week, the news was all about communication: innovations in messaging, email rates, attention spans and more.   F8 INTRODUCES SPONSORED MESSAGES Facebook’s F8 conference introduced their latest updates to messaging—now including sponsored messages. The announcement marks a significant opportunity for paid advertising in the U.S. messaging business. #messaging FACEBOOK SHARING IS DOWN One reason […]

Next to Now: New Shifts in Ad Ecosystems

As our preparations for this year’s Digital Book World shift into high gear (including the Master Class in paid advertising and the panel on the book buyer’s journey), there is an abundance of ad news to take in. Below is a sampling of what we’ve been reading this week. WHY IS THIS PAGE TAKING SO […]

Next to Now: Winter Solstice Edition

Our last post before the end of 2016 is a meaty one.   WHAT BROUGHT WATERSTONE’S BACK FROM THE BRINK? A great—and optimistic!—article in Slate about how the future of chain bookstores might be shifting, with a focus on the refurbished Waterstone’s. #bookstores   DESKTOP EMAIL OPEN RATES STILL HIGHER, BUT DECLINING According to eMarketer, […]