Next to Now for August 11

  Highlights of the week: New announcements from Hulu, Instagram, and Nielsen released in the high heat of summer—with changes coming to the competitive landscape of  video, social, and email marketing that are so vital to book advertising.   HULU UPS ITS EFFORTS With this announcement that Time Warner has taken a 10% stake in Hulu, the […]

Next to Now: On Streaming, Targeting, and Cheating

    NATIVE AD PERFORMANCE Commenting on a study of native advertising click-through rates, Media Post is surprised to see that native ads do better on mobile. We are not. Mobile remains the best platform for high engagement—and not just because of mistaken clicks: “The research found that click-through rates (CTR) for premium native ads […]

New Year New Next to Now

LONGER TWEETS: THUMBS UP OR DOWN? The 140 character limit has been a defining feature of Twitter from the beginning—so it’s no surprise that the announcement that the company plans to extend that limit to as many as 10,000 characters has inspired mostly shrugs and scowls from users. AdWeek outlines six ways longer Tweets could […]

Next to Now: Heart of the Summer Edition

  It’s alive! Twitter makes it easier to link your advertising campaign to live events. #social #live   Are interstitials worth it? Google says they deliver great click-through numbers but also high levels of bad feeling. #advertising   Peep shows, drones, and caffeine-ready concerts. Check out some early marketing experiments with Perisocope. #streaming #social   YouTube […]