How does Twitter reach influencers? Billboards.
“The micro-media app says it bought billboard space everywhere from Nice airport to the Palais.”
Brooklinen (among others) drops Facebook to focus on OOH, broadcast and print.
“We’re trying to move away from Facebook as fast as we can.”
Google Subtracts Ads (for Those Willing to Pay).
“Around 11 percent of internet users were running an ad blocker.”
From Madmen to FRENEMIES:
“If you ‘follow the money,’ Auletta writes, you’ll understand the importance of advertising and the significance of the threats against it, and maybe value it more, or at least disdain it less.” High praise indeed!
Is Social Justice Possible on Social Media? Online Redlining:
“Facebook allowed housing advertisers to block users from seeing their ads if those users had a black, Latino or Asian-American ‘affinity.’”