TRUTHERS EMERGE TO DRAIN DIGITAL SWAMP
Following Procter & Gamble’s call for digital advertising that is more reliable (and less “crappy”) Stein says, “it’s interesting that we’re at a point now where we question what even is real.”*
* In a meta twist, who is “Stein?” He is not otherwise cited or named in the article! It may be a typo for “Scott.”
CHOICE OF A NEW GENERATION?
“The Refresh Project accomplished everything a social media campaign is supposed to accomplish: millions of Facebook likes and thousands of new Twitter followers. But it didn’t sell Pepsi. Pepsi Cola and Diet Pepsi both lost about 5 per cent of their market shares over the course of the year — a calamitous decline. The brand returned to TV.”
CHOICE OF A MATURE GENERATION
“American users aged 24 and younger may decrease time spent on Snapchat as more people check out Instagram Stories” but those book-buying 45- to 54-year olds are helping Snapchat to grow its total audience anyway.