As the holiday season lights the way from one year to the next, this week’s ad news gives us a glimpse of what’s working, what’s not working, and what’s worth testing.
BANNER AD TIPS FROM BBDO
BBDO has run a study of the best performing banner ads. What they learned is worth noting:
- Keep copy less than 5-10 words
- Treat them like billboards
- Make them look like ads (don’t make them look like fake edit)
- Keep branding consistent
FACEBOOK ADMITS TO MORE MEASUREMENT ERRORS
In a recent announcement, Facebook admitted to more errors in reporting likes, reactions, and shares. While we applaud their transparency, it underscores how digital reporting is built on an inherently opaque set of data. There remains an enormous amount of trust involved in seeing data from advertising partners who have an incentive to inflate results.
INSTAGRAM NOW ALLOWS YOU TO SAVE OTHER PEOPLE’S PHOTOS
Instagram has introduced a new feature that allows you to save photos from your timeline. This will be a nifty feature for users, but is perhaps even better for businesses since it makes it easier for consumers to bookmark products they like so they can look at them later.