VOX ALL-IN FOR SNAPCHAT
Vox Media is betting against the 97.9% of marketers who found Snapchat wanting in that ROI survey. At this week’s New Front presentation, Vox revealed that it’s expanding its Snapchat presence across all its brands and creating a Snapchat Studio.
10 BILLION VIDEOS A DAY
“10 billion videos are now viewed each day on the ephemeral photo- and video-sharing app, up from 8 billion per day in February.”
SNAP-READY OUTDOOR ADVERTISING
Adweek features a fun Netflix campaign that invites users to use Snapchat’s face-swap technology with their outdoor ads. We love the combination of digital and outdoor, and using Snapchat lenses is a great way to share with Millennials and younger.
GEEKS UPVOTED ON IMGUR
Imgur released results from a new survey that show why millennials are cool with being geeky, and why it’s hard to market successfully to them.
IMGUR TARGETS ADS TARGETING YOUNG MEN
Imgur makes a convincing case that it’s the place to be if you’re interested in reaching males ages 18-34.
EMAIL REMAINS STRONG EVEN WITH MILLENNIALS
While the link is available for subscribers only, this headline in eMarketer says it all: “US Millennials Are Frequent Users of Email”:
“Email is still very much alive for US millennials. While it may not offer users the “wow factor” that platforms such as Snapchat, Instagram and YouTube often inspire, communicating via email remains a core digital activity for most young adults.”
ON THE OTHER HAND . . .
Have we failed to mention Snapchat for a few posts? Just in time for the Met Gala, Vogue releases its first stand-alone “Snapchat-like” app:
“The iPhone app, out today, is a blend of site and magazine content, with a dash of Snapchat-like functionality. Using an algorithm, it pulls together a daily feed of eight stories tailored for the user by reading patterns. The feed’s interface is reminiscent of a Snapchat Discover story: users swipe right through headlines, and swipe up if they want to read the full article.”
FACEBOOK FOR PRESIDENT
A survey of social media marketers found that over only 2.1% of the marketers said that the glitzy new kid on the block, Snapchat, provides the best ROI. 95% reported that Facebook provides the best ROI of all the social media channels. Twitter was second at 63.5% and Instagram a distant third at 40.1%.
Photo (c) TT: Central Park Purple Rain