PODCASTS CONTINUE TO GROW
Digiday has an interesting article about the evolution of podcasts and the need for improved measurement. Measurement is still not there yet—even the link within the article to NPR’s proposed measurement guidelines is broken. But we expect it to happen. Fun fact from this article: NPR is working on a podcast that’s like RadioLab, but for the Supreme Court.
PODCASTS GOING NATIVE?
While news and sports podcasts still dominate the top 10 most popular podcasts in the iTunes store, fashion bloggers are discovering the effectiveness of the podcast platform, and are expanding the ways sponsored content is integrated into popular podcasts.
BUZZFEED BETS BIG
“BuzzFeed has mastered the art of distributed publishing, using platforms like Facebook, Snapchat and others to amass massive audience attention. The publisher boasts a mind-boggling 5 billion views per month of its articles and videos, spread out across 30 platforms, from Facebook to Pinterest to Snapchat. In a month it does 3 billion video views, less than 5 percent of which are on BuzzFeed.com. The bet is simple: publish content where people are, rather than forcing them to come to you.”
They’re the player to beat in this space, but wake us up when their minimum spend dips below six figures.
POP SUGAR MOVING AWAY FROM BANNER ADS
VIDEO DIDN’T KILL THE RADIO STAR, AND TABLETS HAVEN’T KILLED THE EREADER
eMarketer notes that eReaders continue to sell, especially with the 65+ age demo.
BILLBOARDS ARE WATCHING YOU
As advertisers we have watched the continual evolution of billboards as they develop digital chops not just to display creative, but also to target users in their vicinity through geo-fencing app networks. Now, a New York Times article notes that billboards technology is able to track user information beyond mere app targeting to give you demographic information about foot traffic that is encountering your out-of-home ad.
SNAPCHAT EXPANDS AUDIENCE INFORMATION
New deals with Nielsen and Sizmek are allowing Snapchat to learn more about ad performance and audience measurement.