FACEBOOK COMMITS TO AUDIT
“Until last year, advertisers mostly accepted Facebook’s metrics with closed eyes. However, after admissions that a portion of its ad numbers were being misreported, all hell broke loose.”
SMART MAGAZINES FOR AFFLUENT READERS
Flipboard’s new app is getting noticed. “Rejecting robo-driven ‘programmatic’ advertising [and] using humans to sell premium-priced slots for magazine-style ad campaigns from upscale brands.”
Subversive branding coup? Or an extravagant waste?
NEXT TO NOVEMBER
A story on firewalls that makes us think about ads on opt-in environments. CPMs may be higher but users truly value the content.