SELF SHUTTERS PRINT, GOES DIGITAL ONLY Conde Nast’s Self is ending the print version of the magazine, and ramping up the digital brand. Media Post reports, “Since 2014, Self’s single-copy sales dropped from 148,000 to 44,000. Circulation has dropped from just over 1.5 million to just under. “Meanwhile, video viewership experienced triple digit growth compared […]
NEW IAB MOBILE STUDY The Interactive Advertising Bureau (IAB) released a report this week on the mobile shopping experience, “Mobile Commerce: A Global Perspective”. While the global payment system is of less concern to U.S. book publishers, the ecosytem of research, engagement and purchase is critical to book buyer’s experience and offers relevant insight even […]
PODCAST ADS CREATE HALO EFFECT While podcasts still don’t deliver the ad metrics of other digital products, evidence continues to mount that podcast advertising is effective. A new Edison Research study commissioned by the IAB suggests that 65% of podcast fans “are more willing to consider purchasing products and services they learn about during […]
POLITICAL HEAT BRINGS VIEWS TO THE HILL For the coming round of political books, take note of this stat from AdWeek: “The election cycle is already paying off for The Hill. According to comScore’s December 2015 numbers, the politics site garnered nearly 10.6 million visitors, a 175 percent year-over-year increase.” #politics BRINGING ADS TO […]
With the end of Daylight Savings Time on Sunday, we enter the homestretch of the year. Here’s some of what we’ve been reading this week—looking forward even as we “fall back.” SHOULD FOLLOWER COUNT DETERMINE WORTH? It’s a question that depends on context. For regular everyday products like shoes, toasters, or books, the answer is […]