Next to Now for October 28

YOUTUBE VIEWING HABITS YouTube is getting longer term views. The average viewing session on YouTube is now 40 minutes. That data point comes from a Google post about winning the customer over before s/he enters the store. While it’s written for larger brand advertisers—make-up, CPG, and cars—there are good takeaways for book advertising from the […]

Next to Now for September 30

NEW IAB MOBILE STUDY The Interactive Advertising Bureau (IAB) released a report this week on the mobile shopping experience, “Mobile Commerce: A Global Perspective”. While the global payment system is of less concern to U.S. book publishers, the ecosytem of research, engagement and purchase is critical to book buyer’s experience and offers relevant insight even […]

Next to Now for August 25

IS THE FUTURE OF ADVERTISING A BOT? Venture Beat details how messenger bots in services such as Facebook Messenger, Kik, and more are changing the nature of how we can advertise, bringing the promise of 1:1 customized marketing closer to fruition. While current messenger bots are fairly crude, more nuanced bots are in development: “A.I. […]