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Next to Now for October 28

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YOUTUBE VIEWING HABITS YouTube is getting longer term views. The average viewing session on YouTube is now 40 minutes. That data point comes from a Google post about winning the customer over before s/he enters the store. While it’s written for larger brand advertisers—make-up, CPG, and cars—there are good takeaways for book advertising from the […]

Verso Reader Survey at the ABA’s Winter Institute

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We were honored that the American Bookseller Association asked our own Jack McKeown (alias @bookateur) to present the keynote at this year’s  Winter Institute — and excited at the chance to expand on the “Indie Mindshare vs. Marketshare” meme that is developing out of the first Verso Survey of Book-Buying Behavior. After the great conversations […]