PREMIUM WEBSITE ADS PERFORM BETTER A new study from ComScore underlines that ads on premium websites—such as the New York Times, WSJ, and various imprints of Condé Nast and Hearst media—deliver better results than ads on non-premium websites. From the Wall Street Journal article on this report: “The study, which comScore said analyzed the ad […]
In honor of Bastille Day, the advertising news this week is centered around freedom and revolution. FREE POKEMON In a time of bitter political and racial divides, one thing is bringing Americans together this summer: Pokemon. In the many stories about Pokemon Go (It’s good for depression! It’s getting kids outside! It’s stupid!), there are several […]
GEO-FENCING MOVING TARGETS Geo-fencing can be a very effective mobile targeting tool. Now, that targeting option comes to the roving double-decker tourist buses that prowl the streets of major U.S. cities including New York, San Francisco, LA and Chicago. With the strong correlation between travelers and book buyers, targeting tourist buses could be a great […]
January may mark the start of the calendar year, but for everything else — including book publishing and advertising — the real starting gun seems to go off the day after Labor Day. Which is a good time to remember that when you’re moving at full speed you better have an eye on the road […]