Next to Now: December 2

These are dark days in America—yet there remain sources of light. You might wonder if that’s a comment on the state of our polarized political discourse and the role books can play in revitalizing our national conversation. Maybe. Maybe not. But it is definitely a comment on the days getting shorter as we approach the first day […]

Next to Now: Sept 16

MIC REIMAGINES SPONSORED POSTS The Wall Street Journal reports on how the millennial news platform .Mic is rethinking video sponsorship. Mic is allowing advertisers to sponsor their highly popular videos on Facebook: “Instead of selling…ads based on content genre or audience demographics, Mic is putting its editorial videos into categories, such as clips that elicit […]

Next to Now: The News from SXSWi, Influencer Marketing & More

Spring 2016 unfolds with exciting new marketing platforms, a digital shout-out for an old but effective ad platform, new developments in looking at what readers want and more . . .     SXSW INTERACTIVE Adweek points to the hot topics at the recently concluded SXSWi, and they’re not a surprise, but they do underscore […]

Next to Now: “Fall Back” Edition

With the end of Daylight Savings Time on Sunday, we enter the homestretch of the year. Here’s some of what we’ve been reading this week—looking forward even as we “fall back.” SHOULD FOLLOWER COUNT DETERMINE WORTH? It’s a question that depends on context. For regular everyday products like shoes, toasters, or books, the answer is […]

Next to Now: Labor Day Weekend Edition

INSTAGRAM ADS PERFORMING WELL While the minimum spend to work with Instagram directly is still too pricey for book publishers, those larger brands currently working with the platform are reporting highly efficient campaigns. “For now, Instagram is still a premium ad space, according to marketing experts. Salesforce says Instagram ads get almost double the click […]