Patricia Cornwell — Verso Advertising, Inc.






		Bridging advertising and publicity We shot extensive footage of the author—at home doing research, at the morgue talking about the reality behind her books, flying her helicopter, speaking candidly about her books and her own life. This footage was used across multiple platforms: :15 ads on national television, :30 in-theater spots coinciding with the new Bond movie release, videos on the author’s website, a three minute in-flight video shown on all Continental Airlines flights for a month, b-roll for a Good Morning America segment, as well as raw material for segments on Amazon, BN.com, Borders and more.

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