Patricia Cornwell — Verso Advertising, Inc.







		On-sale and afterwards We launched Scarpetta with major advertising and publicity initiatives that reached from the streets of New York City to airwaves across the country and even the skies over head. From the week before on-sale to weeks afterward, ads ran on TV on national cable and morning shows, in the New York Times, USA Today, and Star magazine, and outdoors with a campaign that included billboards, buses, taxi tops, commuter rail and even coffee sleeves.

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