Thomas L. Friedman — Verso Advertising, Inc.







		Take a book on energy policy and the future of America to #1 in its first week–and keep it there–in the face of stiff competition in the non-fiction book category and a newscycle roiling with a heated Presidential contest and the greatest financial crisis since the Great Depression. To accomplish this, we had to develop an innovative and cost-effective online campaign to reach beyond the author’s considerable base with the New York Times readership, and develop a new audience before the book was on sale.

		1 \| 2 \| 3 \| 4