Pre-sale
Over a month before the book was on sale, we ran contextually and behaviorally targeted online ads across several Verso Reader Channels promoting a free audio giveaway of Friedman’s previous bestseller and new book. Representing the only publicity or advertising for the giveaway, the campaign garnered more than ten million impressions, directly leading to over 13,000 names and email addresses collected, 99,000 downloads recorded, and an eventual cookie pool of over 160,000 available for retargeting on pub date.