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The audio giveaway campaign drove the book to the top of pre-sale bestseller lists—reaching #2 on the Border’s site, behind J.K. Rowling’s newly announced title. Then, the book hit #1 on the New York Times bestseller list as soon as it went on sale, and stayed at #1 throughout September.
The campaign’s success reaches even beyond this particular title. The publisher now has access to the 13,000 people who responded to the online campaign by expressing strong interest in this book (and others like it), as well as to an exponentially greater cookie pool of users available for retargeting – whether it’s with a holiday message, the next edition of this book, or an ad for another book that would appeal to this audience. |
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