For BROTHER ODD, the campaign built from the launch of FOREVER ODD in paperback, including a character-based, graphic-novel treatment for alternative weeklies, followed by a substantial print campaign at launch in The New York Times and USA Today. Television spots broke new ground for book advertising with a series of three spots that ran nationally on the CBS hit show CSI, and were seen collectively in over 38 million homes, directing viewers to the Dean Koontz web site. A fourth spot was created for web broadcast only.