Next to Now: The News from SXSWi, Influencer Marketing & More

Spring 2016 unfolds with exciting new marketing platforms, a digital shout-out for an old but effective ad platform, new developments in looking at what readers want and more . . .     SXSW INTERACTIVE Adweek points to the hot topics at the recently concluded SXSWi, and they’re not a surprise, but they do underscore […]

Next to Now: Social Media Edition

  TWITTER AD OPTIONS EXPAND Twitter expands its ad products to drive video views and Tweet engagements beyond the Twitter platform. #social   FOOD AND PINTEREST 57% of Pinterest users have browsed food content on Pinterest while in store. For cookbook publishers, that sounds like an opportunity: “DIY and crafts, home decor, food and drink, […]