Next to Now for December 2016

For our final post of 2016, we wish you a happy holidays and terrific last-minute gift-finding success for all your loved ones (pro tip: look in a bookstore).   FACEBOOK EXPERIMENTS WITH GREATER AD CONTROL FOR CONSUMERS This week Facebook announced that are allowing users greater control over which ads they see. First available for […]

Next to Now: Friday links for Sept 9.

  PODCAST ADS CREATE HALO EFFECT While podcasts still don’t deliver the ad metrics of other digital products, evidence continues to mount that podcast advertising is effective.  A new Edison Research study commissioned by the IAB suggests that 65% of podcast fans “are more willing to consider purchasing products and services they learn about during […]