Next to Now for August 4

The tomatoes are plentiful and perfectly ripe at the Union Square Greenmarket and the Olympics are set to start in Rio. It’s peak summertime and a terrific moment to think about great books, passionate readers, and finding new ways to connect them. PEW DATA ON BOOK READERS A recent Atlantic article on book readers looks at recent […]

Next to Now: The Road Ahead Edition

Does the road ahead look clear or is that just snow blindness from last weekend’s blizzard? This week we read about Facebook’s entry into live streaming, strategic shifts at Quartz, and new ways to target sports and gaming enthusiasts.   FACEBOOK JUMPS IN & PERISCOPE BETTER WATCH OUT Facebook enters the live stream business: “The […]

Next to Now: Improve Your Social Life Edition

This weeks’s Next to Now includes links to articles on standing out on Snapchat, partnering with Instagram, and checking out an experiment that gives people a real, human stake in an outdoor ad campaign.  HOW TO STAND OUT ON SNAPCHAT This article gives a good primer about strategies to get a presence on Snapchat without […]

Next to Now: Social Media Edition

  TWITTER AD OPTIONS EXPAND Twitter expands its ad products to drive video views and Tweet engagements beyond the Twitter platform. #social   FOOD AND PINTEREST 57% of Pinterest users have browsed food content on Pinterest while in store. For cookbook publishers, that sounds like an opportunity: “DIY and crafts, home decor, food and drink, […]

Next to Now: Heart of the Summer Edition

  It’s alive! Twitter makes it easier to link your advertising campaign to live events. #social #live   Are interstitials worth it? Google says they deliver great click-through numbers but also high levels of bad feeling. #advertising   Peep shows, drones, and caffeine-ready concerts. Check out some early marketing experiments with Perisocope. #streaming #social   YouTube […]