Next to Now: Hot News Edition

WHO’S HOT? “July’s Most Tweeted Sites” in order: BBC, NYTimes, Mashable, The Guardian, The Huffington Post, NBC, CNN, Forbes, Fox News, Business Insider via The One Thing Issue 15 #placement   HTML5 IS GOING MAINSTREAM IAB updates the industry standard to HTML5, finishing the job on Flash that Steve Jobs started when he wouldn’t let […]

Next to Now: Good News / Bad News Edition

GOOD NEWS FOR PANDORA LISTENERS . . . AND ADVERTISERS Pandora’s sponsored listening program leads to higher ad engagement by *decreasing* the frequency of the ads. We think that advertising which helps users get what they want works much better than advertising that interrupts what they want. #audio   GOOD NEWS FOR INSTAGRAM The opening […]

Next to Now: Heart of the Summer Edition

  It’s alive! Twitter makes it easier to link your advertising campaign to live events. #social #live   Are interstitials worth it? Google says they deliver great click-through numbers but also high levels of bad feeling. #advertising   Peep shows, drones, and caffeine-ready concerts. Check out some early marketing experiments with Perisocope. #streaming #social   YouTube […]