Next to Now for Nov 17

What’s the best way to use hashtags on every social network? Facebook is not Twitter is not Instagram is not Snapchat. This Click Z post helps you craft your voice to the social network you use. #social   10 Creative Exercises That Are Better Than Brainstorming Creativity is crucial to advertising (duh). But classic brainstorming […]

Next to Now for August 25

IS THE FUTURE OF ADVERTISING A BOT? Venture Beat details how messenger bots in services such as Facebook Messenger, Kik, and more are changing the nature of how we can advertise, bringing the promise of 1:1 customized marketing closer to fruition. While current messenger bots are fairly crude, more nuanced bots are in development: “A.I. […]

Next to Now: Communication

This week, the news was all about communication: innovations in messaging, email rates, attention spans and more.   F8 INTRODUCES SPONSORED MESSAGES Facebook’s F8 conference introduced their latest updates to messaging—now including sponsored messages. The announcement marks a significant opportunity for paid advertising in the U.S. messaging business. #messaging FACEBOOK SHARING IS DOWN One reason […]

Next to Now: Does the Marketing Funnel Still Work?

MARKETING PINBALL The CMO of Publishers Clearing House writes on Ad Age about the death of the marketing funnel and the birth of marketing pinball. The article’s focus on brands means it’s only moderately useful for book publishers, but it’s still a good read about the current state of the customer journey—instead of traveling along a […]

Next to Now: The News from SXSWi, Influencer Marketing & More

Spring 2016 unfolds with exciting new marketing platforms, a digital shout-out for an old but effective ad platform, new developments in looking at what readers want and more . . .     SXSW INTERACTIVE Adweek points to the hot topics at the recently concluded SXSWi, and they’re not a surprise, but they do underscore […]

Next to Now: News for January Edition

POLITICAL HEAT BRINGS VIEWS TO THE HILL For the coming round of political books, take note of this stat from AdWeek: “The election cycle is already paying off for The Hill. According to comScore’s December 2015 numbers, the politics site garnered nearly 10.6 million visitors, a 175 percent year-over-year increase.” #politics   BRINGING ADS TO […]

Next to Now: Labor Day Weekend Edition

INSTAGRAM ADS PERFORMING WELL While the minimum spend to work with Instagram directly is still too pricey for book publishers, those larger brands currently working with the platform are reporting highly efficient campaigns. “For now, Instagram is still a premium ad space, according to marketing experts. Salesforce says Instagram ads get almost double the click […]