Next to Now: Improve Your Social Life Edition

This weeks’s Next to Now includes links to articles on standing out on Snapchat, partnering with Instagram, and checking out an experiment that gives people a real, human stake in an outdoor ad campaign.  HOW TO STAND OUT ON SNAPCHAT This article gives a good primer about strategies to get a presence on Snapchat without […]

Next to Now: “Fall Back” Edition

With the end of Daylight Savings Time on Sunday, we enter the homestretch of the year. Here’s some of what we’ve been reading this week—looking forward even as we “fall back.” SHOULD FOLLOWER COUNT DETERMINE WORTH? It’s a question that depends on context. For regular everyday products like shoes, toasters, or books, the answer is […]

Next to Now: The Week in Reading Links

Reading in book-related ad tech for the week ending April 17, 2015 April 11, 2015 The rise of messaging: Big 4 messaging app users now equal big 4 social network users.  #mobile April 13, 2015 How the New York Times is becoming a mobile-first company according to Marc Frons, SVP, CIO NYT. (Via Benedict’s Newsletter […]