Next to Now: News for January Edition

POLITICAL HEAT BRINGS VIEWS TO THE HILL For the coming round of political books, take note of this stat from AdWeek: “The election cycle is already paying off for The Hill. According to comScore’s December 2015 numbers, the politics site garnered nearly 10.6 million visitors, a 175 percent year-over-year increase.” #politics   BRINGING ADS TO […]

Next to Now: Labor Day Weekend Edition

INSTAGRAM ADS PERFORMING WELL While the minimum spend to work with Instagram directly is still too pricey for book publishers, those larger brands currently working with the platform are reporting highly efficient campaigns. “For now, Instagram is still a premium ad space, according to marketing experts. Salesforce says Instagram ads get almost double the click […]