Making Book Ads Work

“As publishers and authors strive to connect with their audiences through more channels than ever, what can the latest trends in book advertising teach us about how readers are engaging with books on the web and beyond?…”  Thanks to Charlotte Abbott, the Follow the Reader blog, and the #followreader community on Twitter for a thought-provoking week of interviews and live chats. Part one of Charlotte’s interview with Denise Berthiaume and Tom Thompson is here. Part two is here. And the tweetchat summary, “Book ads in the Publishing Ecosystem,” is here.

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