Next to Now is thankful for . . .
Improvements in Mobile Ad Targeting
Nielsen reports that the ability to target specific demos on targeting has increased to 60% of mobile ad impressions (up from 49% a year ago). This indicates that post-Cookie targeting capabilities are improving.
Facebook Working toward Measurement Transparency
Related: We’re also glad we never migrated to Atlas ad serving because they’re shutting it down.
The End of Black Friday as a Stand-Alone Event
Ad Agencies Waking Up to What People Are Really Aspiring To