Next to Now: Keep Your Eyes on Instagram and Pinterest

While last week’s BEA got everyone in publishing talking about the feast of great new books coming out—including new novels from Jonathan Franzen, Garth Risk Hallberg, and Ottessa Moshfegh—the advertising and tech worlds kept their eyes on developments with Instagram and Pinterest. Here’s a sampling of some of the press for anyone too busy recovering from BEA to keep up with it all.

Instagram opens up its ad platform:

Business Insider gets into the increased ability to target: 

“On Tuesday, the photo sharing service, which Facebook bought in 2012 for $1 billion, announced that by this winter, it will begin to use more data from your Facebook profile to target you with more relevant ads.”

The New York Times writes about the revenue generating potential of this move:

“Collectively, the expanded advertising options signal that Facebook is becoming serious about making money from Instagram, which has a younger audience than the main Facebook social network, whose core users are middle-age mothers.”

 ClickZ goes a little deeper into the targeting options this move is opening up:

“Instagram is also enhancing its targeting beyond demographics like age, location and gender. By working with Facebook to reach users based on interests, as well as consumer data that businesses already have, the photo-sharing platform plans to help advertisers tailor their messages so users see ads based on the things they care about.”

As a bonus, here’s a little infographic about optimal Instagram posting strategy.


Pinterest adds a buy button.

The New York Times reports on this:

“Pinterest does not plan to make money off e-commerce the traditional way, by taking a cut of retailers’ transactions. Instead, the company said, it would make money selling promoted-pins advertisements to retailers, who can then insert buyable pins into those ads.”

 ClickZ has a question:

“Pinterest has unveiled transactional pins. Will its ‘Buy Button’ work better than Twitter’s and Facebook’s version?”

TechCrunch quotes the Pinterest CEO Ben Silbermann on the need for a better mobile transaction experience (a need Pinterest is trying to address with transactional pins):

“Right now since everyone uses their phone, but it’s still a pain to buy things. There are fiddly menus, you have to squint to see the images.”

Business Insider on the mobile first approach to this development:

“Pinterest found that 85% of people who use Pinterest were doing it from their phones. So, the team made the buying experiences as mobile-friendly as possible. Buy buttons will roll out on iPhones and iPads by the end of the month, with the desktop experience and other phone operating systems, like Android or Windows, coming soon after.”

A few interesting articles from the week that have nothing to do with Pinterest or Instagram:

“Emails are definitely the new old blogs.” A round table on the past, present and future of the email newsletter.

Several paid and free content distribution channels worth knowing about.

Local search goes mobile, desktop search drops:

“eMarketer expects mobile to overtake desktop for US search ad dollars this year . . . At the same time, there will be 156.4MM mobile phone search users in the US, representing 49% of the population.”

A great piece on art, advertising, and design intelligence in posters from Hyperallergic.



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