Next to Now: May 20, 2016

WHITHER PODCASTS

This New York Times article explores how podcasts are expanding beyond Apple’s original vision, and asks what that means for the future of podcasts—especially in the face of real competition from the likes of Spotify and Amazon’s Audible. The market continues to expand:

“By last year, at least 46 million Americans listened to podcasts each month. This year, that number will reach 57 million, according to a survey by Edison Research.”

#podcasts #apple

 

WITHER VINE

Video darling Vine has seen a major decline as more than 50% of major influencers have left the platform. Facebook live is ascendant.

#vine #video #live

 

SILENT VIDEO

Video marketers pay heed: 85% of Facebook video is watched with the sound off. That should help with the audio line on the production budget at least.

#video #facebook

 

SIGNS THAT SNAPCHAT ADS ABOUT TO EXPAND

Digiday reports that Snapchat is developing a curatorial algorithm that will function to determine the content users “want” to see.  Whether or not this is good news for the users is an open question, but it undoubtedly means that Snapchat is developing new advertising projects. None of this is a surprise.

#snapchat

 

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