TWITTER INTRODUCES NEW NATIVE VIDEO AD OPTION
The new products are coming fast and furious under newly (re)minted CEO Jack Dorsey.
YOUTUBE TAKES ON APPLE MUSIC AND SPOTIFY
YouTube unveiled its new music app, “Red,” this week. It’s entering a very competitive field. Will it succeed? Digiday says “it’s no slam dunk.”
MICHAEL WOLF’S “TECH AND MEDIA OUTLOOK 2016”
Michael Wolf’s “Tech and Media Outlook 2016” presentation from a WSJ conference is filled with good intel on the state of digital in the near future. Book publishers look away from slide 7 (share of reading in an average day), but there’s a lot to recommend it. For instance:
- For insight into how many are using which platforms (and why YouTube is in a good position with “Red” to take on Apple Music and Spotify), see slides 13 and, especially, 42-47.
- For evidence that AM/FM radio still has more listeners than streaming, see slide 40.
- To find out what makes podcasts upwardly mobile, see slides 54-57
APPLE TRIES TO CUT DOWN ON MISTAKEN CLICKS
While some advertisers are objecting to Apple’s moves to cut down on accidental clicks, we applaud them. To help our clients and the books we are advertising, we need to have the most accurate numbers possible. It’s short-sighted to build your business on false numbers mistakenly inflating campaign performance.
FLIPBOARD OPENS UP PROPRIETARY DATA TO ADVERTISERS
“Where advertisers could target broad categories such as sports or travel, they’ll now be able to choose from 34,000 different keywords or topics for targeting. The data involved includes reader behavior, social data and Flipboard’s Topic Engine tool, which can decipher the content of articles.”
As Ad Age mentions, the move comes amid increased competition in the news space, with Apple News, Twitter Moments, and Facebook’s Instant Articles making bold strides in news curation.
MOVING BOOK COVERS
Some of those classic book covers look pretty groovy when you animate them. Check out this fun digital update to print art.
FACEBOOK CAROUSEL ADS SEE GREAT PERFORMANCE
Facebook’s new carousel ads are performing 10x better than standard FB ads. But there is a useful caveat:
“’Carousels are a major push for Facebook,’ said Don Mathis, CEO of Kinetic Social, which helps brands market across social channels like Facebook, Pinterest, Instagram and Twitter. ‘The pricing is competitive and the performances are stellar. But we don’t know if that continues forever, because it’s a new product, and they tend to get good adoption in the early days.’”