April 1st is the first day of National Poetry Month, and, much to the delight of older brothers everywhere, April Fool’s Day.
In celebration of National Poetry Month, give Jonathan Galassi a call and let him read you a poem: 949-342-5374
In celebration of April Fool’s Day: Pigeons with backpacks.
“Pigeons outfitted with lightweight backpacks soared over London from March 14 to 16, collecting air quality data across the city that was shared via Twitter. The Pigeon Air Patrol was a collaboration between Plume Labs and DigitasLBi to raise awareness for an even larger air pollution project to be crowdsourced from London’s largest moving flock: its humans.”
TIPS FOR REACHING PARENTS ON INSTAGRAM
An Instagram for Business post suggests that the visual platform is a great way to reach moms (and dads):
“Instagram found that 93 percent of moms access its network at least once per week, with 68 percent doing so daily.”
They also link to successful campaigns for Campbell’s and Gap Kids.
CRUZ AND SANDERS EXPERIMENT WITH FACEBOOK’S CANVAS
While brands have been slow to try Facebook’s new Canvas feature, the political campaigns of Ted Cruz and Bernie Sanders have seen good success with it. Facebook client partner Chase Mohney told Digiday:
“Canvas is great for two big reasons. It provides these campaigns with the opportunity to tell an immersive story — their story — using video, stills and calls to action — really whatever works for them. And it’s designed for mobile, which is where the voters campaigns want to reach are spending their time anyway.”
One reason for advertiser reluctance that the article doesn’t mention? Cost. The CPM is in the $450-500 range. That’s just a *wee bit* higher than we normally see with Facebook ads . . . much less rich media available on blue chip sites.
SIMPLE IS BEST
A new study suggests that in the visually complex world of the current Web, simpler messages hold the key to ad effectiveness.
A campaign for the upcoming release of Game of Thrones has dragons “landing” in major cities everywhere. As advertisers, we applaud the innovative nature of the advertising. As city residents, we suspect that if any marketer showed up outside our windows with another jack hammer, just in the name of pulling off a cool marketing stunt, we would ourselves turn into dragons.
HOW MUCH DO WE LIKE OUTDOOR ADVERTISING?
Well, we like it a lot. For some reasons why, here is an article from Digiday pointing to smart, fun “conversation-starter” campaigns for Thinx and Caspar on New York subways:
“‘We like subway ads because we want to create a presence in New York City where trends are set,’ Miki Agrawal, CEO and co-founder of Thinx said on stage at Marketing Unbound, the annual conference hosted by the Economist. ‘And we want our ads to be conversation starters for New York subway riders.’”