DOES PODCASTING SELL?
Podcasts don’t provide traditional reporting for ads, but a recent study suggests that it does sell products (well, underwear anyway). Mack Weldon reports that doubling-down on humorous podcasts has doubled their sales. According to Digiday:
“Podcast advertising now represents 25 percent of Mack Weldon’s overall ad budget per month, 100 times more than a year ago. The medium has become more effective than display ads for the company, because when people listen to podcasts, they are fully engaged and they can continue listening while making a purchase.”
THE UPSIDE OF BEING POSITIVE ON FACEBOOK
Huffington Post has found that “feel-good” videos far out-perform hard news stories on Facebook. Of course, this tells you more about what the Huffington Post audience is looking for than other audiences. But it’s worth keeping in mind.
The hot social platform that’s about as digital and evanescent as they come recognizes the power of an old-school, well-placed billboard in real space. A new Snapchat billboard campaign manages to go both mass and hyper-local at the same time. Well played.
SPOTIFY UPS ITS MOBILE AD GAME
The music streaming service is popular with listeners but has under-performed Pandora for Verso clients. We’re glad to see they’re paying more attention to their mobile ad product, and look forward to trying it out:
“Starting today, the music streaming service is bringing Billboard—one of its most popular desktop ad formats—to mobile. The feature, dubbed Overlay Mobile, lets advertisers buy display ads for both iOS and Android mobile devices. It serves as the “Welcome Back” ad, and only plays when a user has the screen open, which Spotify says provides 100 percent viewability.”
INSTAGRAM TOPS FOR MUSIC FANS
In a new Instagram-commissioned study (worth noting, not neutral), Nielsen found that Instagram was the buzziest social network for the most avid music fans:
“According to a new Instagram-commissioned study by Nielsen of more than 3,000 self-described Instagram users, the photo- and video-sharing platform is the most-used social network for music fans, festival attendees and artists during live events. The study also provides insight into what fans like, listen to and buy.”
Worth thinking about for the next music book.
TEENS VOTE UP WISHBONE
Ad Age reports on the new tap-to-vote app, Wishbone, that’s proving a hit with teens, and inspiring creative engagement from brands who want to reach them–in both content and paid advertising plays.
THE NEXT BIG THING
Salesforce CEO Scott McCorkle makes the case for “layered marketing”—marketing across different platforms and media, playing to each one’s strength—with an essay in Ad Age that points out how the wonders of the next big thing do not necessarily mean the death of what came before.