The Week in Reading Ending April 3
March 30, 2015
March 31, 2015
Mobile messaging apps are the one category of app that retains its users. While current advertising options are beyond the reach of most book publishers. We’re watching this space closely for developments in ad products and lower prices.
Here’s another reason to think about messaging apps: Over 50% of WeChat and Snapchat users are Mobile Shoppers. So get your mobile commerce on. (Via @PeterMcCarthy)
Here’s an interesting piece in the UK’s Bookseller about the potential connections between video game publishing and book publishing. Its insights about production and marketing are not applicable to all kinds of publishing, of course (no insights are true across a field as diverse as book publishing), but it’s worth thinking through.
As an advertising agency, we’re in the business of knowing as much about the users we’re sending ads to as possible. As an integral part of the book publishing ecosystem, we’re committed to both free speech and privacy. In both those roles, we were keenly interested in this interview between two brilliant legal scholars with a literary bent. It serves as a strong corrective to the endless praise for Big Data, secret algorithms, and behavior-shaping policies. (via Alexis Madrigal’s Real Future newsletter)
This ad industry news reflects broader trends and also is good news for one of Verso’s ad partners: WPP keeps up the acquisitions, adds to Xaxis’s capabilities with mobile-first company Action X.
Is it time for the ad industry to lose its reliance on cookies?
Media buyers are planning on upping programmatic spend by 21% this year, but media suppliers (web publishers, etc) said they only expected to boost their programmatic sales by 4% this year. Something’s gotta give, and it’s probably the quality of the impression.
The New York Times is ready to boil down the news to one sentence to better fit new devices. How do you write a one-sentence news story, as distinct from a headline and a teaser? That might be a good new class to teach in J-School.
April 1, 2015
April 2, 2015
“Capitalism is at its core a diverse, intimate network of human and non-human relations.” Doesn’t sound so bad when you put it that way. Here’s a new perspective on what they heck we’re all doing at work every day from “A Feminist Manifesto for the Study of Capitalism.” (via Alexis Madrigal’s Real Future newsletter)
“I still read the newspapers and scream every morning.” Seymour Hersch thinks we’ll be OK in a world where BuzzFeed and Gawker are the future of journalism. Also, we’ll always have the New York Times.
“A team losing a game is not a ‘disaster.’” The AP Stylebook gets real about hackneyed sports cliches.