Mad. Sq. Art: Teresita Fernández

Next to Now: What Do You See on the Horizon?

This week’s feature image is from Teresita Fernández’s “Fata Morgana” up now at Madison Square Park.

Good news for advertisers who need more room to work with on mobile: Phablets on the march. (via Benedict Evans) #mobile

New Pew data suggests the mobile tide has turned: “At the start of 2015, 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers”

(via Benedict Evans) #mobile

“Brands to Spend More on Original Digital Video but Worry about Its ROI”: This is particularly an issue for book publishers who have tighter budgets than many businesses. We’ve been through the cycle of producing a lot of video but not always seeing the return on investment. Until there’s a cheaper way to do it (and there will be soon, we bet), book publishers will probably be relatively low on the scale of video ad spending, even though video ad performance is always tops. #video

There’s a new Snapchat share feature for Discover. #mobile

Facebook creates “native ad” template that runs “programmatically.” At a certain point these terms become meaningless. #native #programmatic #meaningless

“Are newsrooms going to behave more like advertisers?” They already are (and in some ways, not all but some, this is a good thing). #mobile

Snapchat “Discover” ads down to 2 cents per user. We’re not sure how this Discover platform is working—it started off strong but the numbers fell off pretty quickly—but it’s worth watching. #mobile #social

Updates to Facebook, Snapchat, and Google mobile ad platforms, worth watching. #mobile #social

Type as eye candy! We like. #mobile #design

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