This week’s feature image is from Teresita Fernández’s “Fata Morgana” up now at Madison Square Park.
New Pew data suggests the mobile tide has turned: “At the start of 2015, 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers”
“Brands to Spend More on Original Digital Video but Worry about Its ROI”: This is particularly an issue for book publishers who have tighter budgets than many businesses. We’ve been through the cycle of producing a lot of video but not always seeing the return on investment. Until there’s a cheaper way to do it (and there will be soon, we bet), book publishers will probably be relatively low on the scale of video ad spending, even though video ad performance is always tops. #video
Facebook creates “native ad” template that runs “programmatically.” At a certain point these terms become meaningless. #native #programmatic #meaningless
“Are newsrooms going to behave more like advertisers?” They already are (and in some ways, not all but some, this is a good thing). #mobile
Snapchat “Discover” ads down to 2 cents per user. We’re not sure how this Discover platform is working—it started off strong but the numbers fell off pretty quickly—but it’s worth watching. #mobile #social
Updates to Facebook, Snapchat, and Google mobile ad platforms, worth watching. #mobile #social