The scariest thing to advertisers this Halloween might just be ad blocking software. Never fear, we know how to make sure your ads are seen. Between new ad units, native options, social outreach, and possible deals with ad blockers, we’re always looking to stay ahead of the trends—and always on the lookout for the most effective […]
Today is the final day of the 2015 Advertising Week, so the studies and new ad product announcements have been coming in fast and furious. Here is a selection of the news that we think will help book publishers reach their marketing goals in the coming year. YOUTUBE ADS BECOME SHOPPABLE YouTube is rolling […]
According to the calendar, autumn began this week. We can feel the turn in the air even though the work pace has been fall-fast for weeks now. A lot has shifted in advertising this month—between Chrome dropping support for Flash and iOS9 enabling ad blockers—and as usual we’re keeping an eye on what’s about to […]
This week’s links are dedicated to the idea that, whatever its form—voice, image, written word, or metadata—the art of advertising is the art of communication. THE BANNER LIVES According to programmatic powerhouse AppNexus, ads seen on desktop computers still see the majority of ad impressions compared with mobile. The positives to the platform — […]
INSTAGRAM ADS PERFORMING WELL While the minimum spend to work with Instagram directly is still too pricey for book publishers, those larger brands currently working with the platform are reporting highly efficient campaigns. “For now, Instagram is still a premium ad space, according to marketing experts. Salesforce says Instagram ads get almost double the click […]