Next to Now: The Structure of Innovation

This week, the articles that caught our eye were about innovation in targeting and storytelling.   ONLINE VIDEO: IT’S NOT JUST MILLENNIALS Once predominantly the province of Millennials, online video watching has now stretched to include Gen X as well: “The average consumer between the ages of 16 and 45 watches 204 minutes of video […]

Next to Now: Labor Day Weekend Edition

INSTAGRAM ADS PERFORMING WELL While the minimum spend to work with Instagram directly is still too pricey for book publishers, those larger brands currently working with the platform are reporting highly efficient campaigns. “For now, Instagram is still a premium ad space, according to marketing experts. Salesforce says Instagram ads get almost double the click […]

Next to Now: “Everybody in the Pool” Edition

PERISCOPE UP Periscope now has 10 million users who watch 21 million minutes a day. #social #video FACEBOOK ADS OUTPERFORM OTHER SOCIAL NETWORKS More marketers say they’re satisfied with Facebook ad performance than say the same about LinkedIn, Twitter, or YouTube. Those platforms all serve very different functions so it’s a little disingenuous to put […]

Next to Now: Heart of the Summer Edition

  It’s alive! Twitter makes it easier to link your advertising campaign to live events. #social #live   Are interstitials worth it? Google says they deliver great click-through numbers but also high levels of bad feeling. #advertising   Peep shows, drones, and caffeine-ready concerts. Check out some early marketing experiments with Perisocope. #streaming #social   YouTube […]

Next to Now: This Week in Reading

For the Week Ending April 24, 2015 Facebook’s strength in video ads is gaining momentum. #video How do you define success? It’s important to remember context when thinking about campaign performance. #metrics What do librarians do after quietly sending patrons on their way for the day and locking up?  Rocking out after hours. #hilarious A […]

Next to Now: The Week in Reading Links

Reading in book-related ad tech for the week ending April 17, 2015 April 11, 2015 The rise of messaging: Big 4 messaging app users now equal big 4 social network users.  #mobile April 13, 2015 How the New York Times is becoming a mobile-first company according to Marc Frons, SVP, CIO NYT. (Via Benedict’s Newsletter […]