THE RISE OF THE MICROINFLUENCERS Bigger is not always better when it comes to influencer marketing: “For unpaid posts, Instagram influencers with fewer than 1,000 followers have a like rate of about 8 percent, while those with 1,000 to 10,000 followers have a like rate of 4 percent.” That’s good news for book publishers and […]
April 1st is the first day of National Poetry Month, and, much to the delight of older brothers everywhere, April Fool’s Day. In celebration of National Poetry Month, give Jonathan Galassi a call and let him read you a poem: 949-342-5374 In celebration of April Fool’s Day: Pigeons with backpacks. “Pigeons outfitted […]
DOES PODCASTING SELL? Podcasts don’t provide traditional reporting for ads, but a recent study suggests that it does sell products (well, underwear anyway). Mack Weldon reports that doubling-down on humorous podcasts has doubled their sales. According to Digiday: “Podcast advertising now represents 25 percent of Mack Weldon’s overall ad budget per month, 100 times […]
Thanks to Digital Book World for hosting another engaging conference on the state of the art of book publishing in a digital world. Verso’s Tom Thompson enjoyed the smart, focused crowd on hand for his Master Class on Paid Digital Media and the packed audience for his panel on the Book-Buyer’s Journey with deeply insightful colleagues […]
As our preparations for this year’s Digital Book World shift into high gear (including the Master Class in paid advertising and the panel on the book buyer’s journey), there is an abundance of ad news to take in. Below is a sampling of what we’ve been reading this week. WHY IS THIS PAGE TAKING SO […]
SOCIAL MEDIA MANAGERS REJOICE As a Valentine’s Day present to social media managers who like to keep their personal and their business identities distinct, Instagram announced this week that they are finally going to allow users to toggle between multiple accounts. #instagram #social INFORMATION OVERLOAD From Quartz: “Many people today struggle with information […]
It’s Super Bowl weekend! That means most of the advertising industry is strutting, preening, and fretting in advance of the one event in which ads are at least as anticipated as the game. This time of year the industry’s worries are on full display: are we just making ads so people can see what fancy ads […]
The East Coast is bracing for our first real snow of the season, preparing our Instagram filters and Twitter hashtags. So now’s a perfect time for all you East Coasters (and Midwesterners and West Coasters) to line up some good reading for the weekend. Here’s some of what we’ve noticed the last few days. POLITICS […]
This weeks’s Next to Now includes links to articles on standing out on Snapchat, partnering with Instagram, and checking out an experiment that gives people a real, human stake in an outdoor ad campaign. HOW TO STAND OUT ON SNAPCHAT This article gives a good primer about strategies to get a presence on Snapchat without […]
With the end of Daylight Savings Time on Sunday, we enter the homestretch of the year. Here’s some of what we’ve been reading this week—looking forward even as we “fall back.” SHOULD FOLLOWER COUNT DETERMINE WORTH? It’s a question that depends on context. For regular everyday products like shoes, toasters, or books, the answer is […]