Next to Now: Sept 16

MIC REIMAGINES SPONSORED POSTS The Wall Street Journal reports on how the millennial news platform .Mic is rethinking video sponsorship. Mic is allowing advertisers to sponsor their highly popular videos on Facebook: “Instead of selling…ads based on content genre or audience demographics, Mic is putting its editorial videos into categories, such as clips that elicit […]

Next to Now: Friday links for Sept 9.

  PODCAST ADS CREATE HALO EFFECT While podcasts still don’t deliver the ad metrics of other digital products, evidence continues to mount that podcast advertising is effective.  A new Edison Research study commissioned by the IAB suggests that 65% of podcast fans “are more willing to consider purchasing products and services they learn about during […]

Next to Now for August 25

IS THE FUTURE OF ADVERTISING A BOT? Venture Beat details how messenger bots in services such as Facebook Messenger, Kik, and more are changing the nature of how we can advertise, bringing the promise of 1:1 customized marketing closer to fruition. While current messenger bots are fairly crude, more nuanced bots are in development: “A.I. […]

Next to Now for August 11

  Highlights of the week: New announcements from Hulu, Instagram, and Nielsen released in the high heat of summer—with changes coming to the competitive landscape of  video, social, and email marketing that are so vital to book advertising.   HULU UPS ITS EFFORTS With this announcement that Time Warner has taken a 10% stake in Hulu, the […]

Next to Now for August 4

The tomatoes are plentiful and perfectly ripe at the Union Square Greenmarket and the Olympics are set to start in Rio. It’s peak summertime and a terrific moment to think about great books, passionate readers, and finding new ways to connect them. PEW DATA ON BOOK READERS A recent Atlantic article on book readers looks at recent […]

Next to Now for July 28

NATIVE ADVERTISING BEST PRACTICES Smart, clever, informative native ads are one of the most exciting growth areas in advertising. Digiday walks us through the process that has brought significant improvement to Slate’s native efforts. In addition to bringing a more Slate-style voice to the content, the new native ads are more transparent about the sponsorship. This […]