DO MEDIA BRANDS EVEN MATTER ANYMORE? Columbia Journalism Review asks the question at the heart of advertising: In a world where information is coming at you from all sides, does it matter who says what and where? According to study by CJR and the George T. Delacorte Center for Magazine Journalism, yes it does matter: […]
TWITTER INTRODUCES EMOJI TARGETING Adweek announces that Twitter is set to allow advertisers to target by emoji. From showing a travel book to users of the airplane emoji to a soccer book to users of the soccer ball emoji, there are endless ways to put this new targeting to work for your title. #twitter #emoji #targeting […]
What’s the cause for optimism? Our latest readings on advertising and what it means for book publishers. The links below point to new intelligence on fresh data, smart research, inspiring creative, reader-centric design, and the potential for real world impact. SNAPCHATS WANTS YOU TO AMP UP THE AUDIO In a reminder that different platforms call […]
WHITHER PODCASTS This New York Times article explores how podcasts are expanding beyond Apple’s original vision, and asks what that means for the future of podcasts—especially in the face of real competition from the likes of Spotify and Amazon’s Audible. The market continues to expand: “By last year, at least 46 million Americans listened to […]
While the book world bustles about Chicago during 2016 BEA, the world of advertising has been busy talking about the marketing funnel, YouTube best practices, marketing intelligently to smart women, and more. THE MARKETING FUNNEL IS NOT DEAD A while back we pointed to an opinion piece that argued that the marketing funnel is dead […]
VOX ALL-IN FOR SNAPCHAT Vox Media is betting against the 97.9% of marketers who found Snapchat wanting in that ROI survey. At this week’s New Front presentation, Vox revealed that it’s expanding its Snapchat presence across all its brands and creating a Snapchat Studio. #snapchat #vox 10 BILLION VIDEOS A DAY A new statistic […]
DOES PODCASTING SELL? Podcasts don’t provide traditional reporting for ads, but a recent study suggests that it does sell products (well, underwear anyway). Mack Weldon reports that doubling-down on humorous podcasts has doubled their sales. According to Digiday: “Podcast advertising now represents 25 percent of Mack Weldon’s overall ad budget per month, 100 times […]
Spring 2016 unfolds with exciting new marketing platforms, a digital shout-out for an old but effective ad platform, new developments in looking at what readers want and more . . . SXSW INTERACTIVE Adweek points to the hot topics at the recently concluded SXSWi, and they’re not a surprise, but they do underscore […]
PODCASTS CONTINUE TO GROW Digiday has an interesting article about the evolution of podcasts and the need for improved measurement. Measurement is still not there yet—even the link within the article to NPR’s proposed measurement guidelines is broken. But we expect it to happen. Fun fact from this article: NPR is working on a podcast that’s like […]
As our preparations for this year’s Digital Book World shift into high gear (including the Master Class in paid advertising and the panel on the book buyer’s journey), there is an abundance of ad news to take in. Below is a sampling of what we’ve been reading this week. WHY IS THIS PAGE TAKING SO […]