SOCIAL MEDIA MANAGERS REJOICE As a Valentine’s Day present to social media managers who like to keep their personal and their business identities distinct, Instagram announced this week that they are finally going to allow users to toggle between multiple accounts. #instagram #social INFORMATION OVERLOAD From Quartz: “Many people today struggle with information […]
It’s Super Bowl weekend! That means most of the advertising industry is strutting, preening, and fretting in advance of the one event in which ads are at least as anticipated as the game. This time of year the industry’s worries are on full display: are we just making ads so people can see what fancy ads […]
POLITICAL HEAT BRINGS VIEWS TO THE HILL For the coming round of political books, take note of this stat from AdWeek: “The election cycle is already paying off for The Hill. According to comScore’s December 2015 numbers, the politics site garnered nearly 10.6 million visitors, a 175 percent year-over-year increase.” #politics BRINGING ADS TO […]
As the New York City sidewalks become forests of blue spruce and Canadian tree sellers and the Rockefeller Center tree lights up the night, the world of digital advertising continues to evolve. Here are links to some of the most relevant ad news we’ve seen this week: ADBLOCKING NOT YET AN ISSUE FOR MOBILE Nieman Lab […]
We’re getting this week’s Next to Now out a little early so you can focus the rest of the week on family, friends, food, and giving thanks. A STORY ABOUT HUMAN GENEROSITY (AND AD TARGETING) This is first of all a moving story about a person in need reaching out and another person responding. […]
This weeks’s Next to Now includes links to articles on standing out on Snapchat, partnering with Instagram, and checking out an experiment that gives people a real, human stake in an outdoor ad campaign. HOW TO STAND OUT ON SNAPCHAT This article gives a good primer about strategies to get a presence on Snapchat without […]
This week, the articles that caught our eye were about innovation in targeting and storytelling. ONLINE VIDEO: IT’S NOT JUST MILLENNIALS Once predominantly the province of Millennials, online video watching has now stretched to include Gen X as well: “The average consumer between the ages of 16 and 45 watches 204 minutes of video […]
Just in time for the fall harvest, a host of new ad units are announced from Twitter and Snapchat . . . TWITTER’S NEW “MOMENTS” FEATURE A PLAY FOR MORE ADS Watch for “Promoted Moments” in the next few days. The ad opportunity will only be as successful as the platform that offers it. #social #twitter […]
Today is the final day of the 2015 Advertising Week, so the studies and new ad product announcements have been coming in fast and furious. Here is a selection of the news that we think will help book publishers reach their marketing goals in the coming year. YOUTUBE ADS BECOME SHOPPABLE YouTube is rolling […]
According to the calendar, autumn began this week. We can feel the turn in the air even though the work pace has been fall-fast for weeks now. A lot has shifted in advertising this month—between Chrome dropping support for Flash and iOS9 enabling ad blockers—and as usual we’re keeping an eye on what’s about to […]