Next to Now: Winter Solstice Edition

Our last post before the end of 2016 is a meaty one.   WHAT BROUGHT WATERSTONE’S BACK FROM THE BRINK? A great—and optimistic!—article in Slate about how the future of chain bookstores might be shifting, with a focus on the refurbished Waterstone’s. #bookstores   DESKTOP EMAIL OPEN RATES STILL HIGHER, BUT DECLINING According to eMarketer, […]

Next to Now: Improve Your Social Life Edition

This weeks’s Next to Now includes links to articles on standing out on Snapchat, partnering with Instagram, and checking out an experiment that gives people a real, human stake in an outdoor ad campaign.  HOW TO STAND OUT ON SNAPCHAT This article gives a good primer about strategies to get a presence on Snapchat without […]

Next to Now: Good News / Bad News Edition

GOOD NEWS FOR PANDORA LISTENERS . . . AND ADVERTISERS Pandora’s sponsored listening program leads to higher ad engagement by *decreasing* the frequency of the ads. We think that advertising which helps users get what they want works much better than advertising that interrupts what they want. #audio   GOOD NEWS FOR INSTAGRAM The opening […]

Next to Now: The Week in Reading Links

Reading in book-related ad tech for the week ending April 17, 2015 April 11, 2015 The rise of messaging: Big 4 messaging app users now equal big 4 social network users.  #mobile April 13, 2015 How the New York Times is becoming a mobile-first company according to Marc Frons, SVP, CIO NYT. (Via Benedict’s Newsletter […]