Next to Now: First Week of Fall (Official)

According to the calendar, autumn began this week. We can feel the turn in the air even though the work pace has been fall-fast for weeks now. A lot has shifted in advertising this month—between Chrome dropping support for Flash and iOS9 enabling ad blockers—and as usual we’re keeping an eye on what’s about to […]

Next to Now: Bird on a Wire Edition

This week’s links are dedicated to the idea that, whatever its form—voice, image, written word, or metadata—the art of advertising is the art of communication.   THE BANNER LIVES According to programmatic powerhouse AppNexus, ads seen on desktop computers still see the majority of ad impressions compared with mobile. The positives to the platform — […]

Next to Now: Labor Day Weekend Edition

INSTAGRAM ADS PERFORMING WELL While the minimum spend to work with Instagram directly is still too pricey for book publishers, those larger brands currently working with the platform are reporting highly efficient campaigns. “For now, Instagram is still a premium ad space, according to marketing experts. Salesforce says Instagram ads get almost double the click […]