This week, the articles that caught our eye were about innovation in targeting and storytelling. ONLINE VIDEO: IT’S NOT JUST MILLENNIALS Once predominantly the province of Millennials, online video watching has now stretched to include Gen X as well: “The average consumer between the ages of 16 and 45 watches 204 minutes of video […]
Today is the final day of the 2015 Advertising Week, so the studies and new ad product announcements have been coming in fast and furious. Here is a selection of the news that we think will help book publishers reach their marketing goals in the coming year. YOUTUBE ADS BECOME SHOPPABLE YouTube is rolling […]
According to the calendar, autumn began this week. We can feel the turn in the air even though the work pace has been fall-fast for weeks now. A lot has shifted in advertising this month—between Chrome dropping support for Flash and iOS9 enabling ad blockers—and as usual we’re keeping an eye on what’s about to […]
January may mark the start of the calendar year, but for everything else — including book publishing and advertising — the real starting gun seems to go off the day after Labor Day. Which is a good time to remember that when you’re moving at full speed you better have an eye on the road […]
This week’s links are dedicated to the idea that, whatever its form—voice, image, written word, or metadata—the art of advertising is the art of communication. THE BANNER LIVES According to programmatic powerhouse AppNexus, ads seen on desktop computers still see the majority of ad impressions compared with mobile. The positives to the platform — […]
INSTAGRAM ADS PERFORMING WELL While the minimum spend to work with Instagram directly is still too pricey for book publishers, those larger brands currently working with the platform are reporting highly efficient campaigns. “For now, Instagram is still a premium ad space, according to marketing experts. Salesforce says Instagram ads get almost double the click […]
TWITTER AD OPTIONS EXPAND Twitter expands its ad products to drive video views and Tweet engagements beyond the Twitter platform. #social FOOD AND PINTEREST 57% of Pinterest users have browsed food content on Pinterest while in store. For cookbook publishers, that sounds like an opportunity: “DIY and crafts, home decor, food and drink, […]
WHO’S HOT? “July’s Most Tweeted Sites” in order: BBC, NYTimes, Mashable, The Guardian, The Huffington Post, NBC, CNN, Forbes, Fox News, Business Insider via The One Thing Issue 15 #placement HTML5 IS GOING MAINSTREAM IAB updates the industry standard to HTML5, finishing the job on Flash that Steve Jobs started when he wouldn’t let […]
PERISCOPE UP Periscope now has 10 million users who watch 21 million minutes a day. #social #video FACEBOOK ADS OUTPERFORM OTHER SOCIAL NETWORKS More marketers say they’re satisfied with Facebook ad performance than say the same about LinkedIn, Twitter, or YouTube. Those platforms all serve very different functions so it’s a little disingenuous to put […]
GOOD NEWS FOR PANDORA LISTENERS . . . AND ADVERTISERS Pandora’s sponsored listening program leads to higher ad engagement by *decreasing* the frequency of the ads. We think that advertising which helps users get what they want works much better than advertising that interrupts what they want. #audio GOOD NEWS FOR INSTAGRAM The opening […]