Tag Archives: Calendars

Next to Now: Start-of-Summer Edition

Got some time on your hands as you head into the long weekend?
Here’s a list of good, quick reads on book-related advertising. This week featuring video on Spotify, new ads on Pinterest, thoughts on why calendars suck, & more . . .


Looking to sell directly? YouTube gets an upgrade to allow for shopping within videos.

When “Listen up” cross-fades into “Take a look”: Spotify moves into video.


Benedict Evans shows how the roles of PC and Mobile computing have switched:

“…We should rather think of the PC as having the basic, cut-down, limited version of the internet, because it only has the web. It’s the mobile that has the whole internet.”

Should you develop an app or a Web site? It all comes down to your relationship with the consumer.

When a debate about calendars turns into a debate about workflow, creativity, and getting things done:

“All calendars suck. And they all suck in the same way. Calendars are a record of interruptions.”

Tips on retargeting and why it’s important:

“Only 2% of traffic converts on the first visit to a website. I repeat, 2%.”