Location-based marketing comes into its own
By Tom Thompson
One of the most promising new ways to let people know about books is location-based marketing. Of course location-based marketing has been around as long as there’ve been street teams, billboards and bar coasters, but the field is opening up in exciting new directions thanks to recent innovations.
We share in the excitement for services like Foursquare that we heard from the slew of publishing industry pros who attended the recent SXSWi conference. We think there’s a lot to explore there, from building plot-based treasure hunts on Gowalla to unlocking book-related badges on Foursquare.