Tag Archives: The New Yorker

Ideas for authors and publishers … introducing VERSOLUTIONS

You’ve got books.
We’ve got you covered.


Caveat Q4 Advertiser


Podcasts, Streaming TV, Radio, Broadcast TV, Premium Print Positions … ARE FILLING UP FAST.

Don’t miss out!

Plan ahead!

Streaming TV: Amazon Fire, Chromecast, Roku, Apple TV, PS4, Xbox


Covering the market including Amazon Fire, Chromecast, Roku, Apple TV, PS4, Xbox.

Premium content from A&E to Zumbo.

We can target book purchasers.

Ask for more ‣

The New Yorker


Verso Advertising has negotiated a first-ever print / online combo at a rate that’s highly accessible to publishers, with optional Vanity Fair crossover.

This is significant.

Get details ‣

For more about these opportunities — or for more ideas — CONTACT US


Summer Friday Links for August 16

How to Stand Out in a Crowd (of Crowdfunders)

Wattpad gives writers (and their fans) a funding platform. Given the number of literary projects that have been popping up on Kickstarter and IndieGoGo, this seems like perfect timing and a great way for beginning writers to develop a writing community from the ground up.

Facebook Ads as Market Research

We have been using non-book comparisons as a way to identify and reach audiences for years, but Peter McCarthy has an interesting twist on the idea by advocating using relatively inexpensive Facebook ads to test different comps. It’s a good idea if you’ve got the budget to do it.

The New Yorker’s Running Full-Tilt

We see the numbers, so we knew that the New Yorker’s digital reach took a huge leap forward in 2013. This article does a great job explaining why.

Gorgeous Branding for a Favorite Bookstore

One of our very favorite indie bookstores within lunch-break distance is Idlewild, so we are thrilled to see them get press for their brand redesign. And such design! As in all the best branding, Andrew Colin Beck simply brought out qualities that were already present, but oh boy did he bring them out! The perfect combination of books and looks.