How to Stand Out in a Crowd (of Crowdfunders)
Wattpad gives writers (and their fans) a funding platform. Given the number of literary projects that have been popping up on Kickstarter and IndieGoGo, this seems like perfect timing and a great way for beginning writers to develop a writing community from the ground up.
Facebook Ads as Market Research
We have been using non-book comparisons as a way to identify and reach audiences for years, but Peter McCarthy has an interesting twist on the idea by advocating using relatively inexpensive Facebook ads to test different comps. It’s a good idea if you’ve got the budget to do it.
The New Yorker’s Running Full-Tilt
We see the numbers, so we knew that the New Yorker’s digital reach took a huge leap forward in 2013. This article does a great job explaining why.
Gorgeous Branding for a Favorite Bookstore
One of our very favorite indie bookstores within lunch-break distance is Idlewild, so we are thrilled to see them get press for their brand redesign. And such design! As in all the best branding, Andrew Colin Beck simply brought out qualities that were already present, but oh boy did he bring them out! The perfect combination of books and looks.