Tag Archives: marketing

Data-Driven Marketing at BEA

We had a lot of fun at the Data-Driven Marketing panel at this year’s Book Expo America. Thanks especially to Fauzia Burke of FSB Associates, who put the panel together and was our presiding genius. It was great to get insight from Kate Rados on Crown’s community development efforts and Elizabeth Dimarco on the BooksILove app. To view our part of the presentation click on the PDF attached here and scroll through.

Data-Driven Marketing at BEA